Product

r/marketing - Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

This week, I interviewed Finn Lagun, CMO and co-founder at Pasta Evangelists. Interviewing Finn was fun and insightful; full of tips and tricks for building a brand. Before I jump into Finn’s experiences developing Pasta Evangelists’ marketing strategy, here is some context. Interviewee background: Finn is an incredibly creative and knowledgeable marketer. He started in […]

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring. Read More »

How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product – Email Marketing Tips

6 pivots that will help you grow your email list and make it even more valuable. By Kristin MacLaughlin May 6, 2020 EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses. Standup comedy is unlike other entertainment.

How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product – Email Marketing Tips Read More »

A story of launching a product, it failing, getting unexpected feedback, and repositioning that product (it went on to make $1 billion in revenue for the startup). : marketing

Hi all, Firstly thank you all so much for your response to the interview I posted last week. It was unexpected! I’ve since had the opportunity to interview April Dunford (celebrated marketer, author, keynote speaker, and positioning expert.) I asked her to tell me a story that illustrated the value of positioning but also one

A story of launching a product, it failing, getting unexpected feedback, and repositioning that product (it went on to make $1 billion in revenue for the startup). : marketing Read More »

Struggling to Sell during These Times? Here’s How One Business Created a Product in 7 Days That’s Already Earned $3K.

Get 5 easy steps to create and sell an online product with email marketing. By Kristin MacLaughlin April 17, 2020 During COVID-19, your regular products and services may not earn the revenue they once did. Your audience’s lives have changed. Due to new financial, social, or cultural differences caused by this pandemic, your products or

Struggling to Sell during These Times? Here’s How One Business Created a Product in 7 Days That’s Already Earned $3K. Read More »

Product Innovation in The Time Of COVID; ventilator supply business lessons

If necessity is the mother of invention, the COVID-19 pandemic is the mother of all necessities. So, it’s hardly surprising we’re seeing a host of product innovation bubble up around the world. Nowhere is this more apparent than in the search for new ventilator designs and manufacturing capability. Over the past month a host of

Product Innovation in The Time Of COVID; ventilator supply business lessons Read More »

The Ultimate Step-by-Step Guide to Launching a New Tech Product

By Ivan Zografski The tech industry is rapidly emerging. Statista estimates the 2019 total tech spending worldwide at $3.36 billion. And although the industry is overcrowded with tons of different products, the potential is still huge. New products are emerging every day. Launching a new product can be very difficult. No matter whether you’re launching

The Ultimate Step-by-Step Guide to Launching a New Tech Product Read More »

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