proposals

How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns

How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns

Unlike paid search, organic search lacks the tools to form trustworthy predictions about SEO outcomes. This is why potential clients sometimes get indecisive even when presented with an SEO proposal. On December 18, I moderated a sponsored Search Engine Journal webinar presented by Alen Todorov of SEOmonitor. Todorov shared tips on how SEO agencies can …

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How to recognize a lost cause in SEO projects and request for proposals (RFPs)

How to recognize a lost cause in SEO projects and request for proposals (RFPs)

Like many of my search colleagues, I genuinely enjoy seeing my search engine optimization (SEO) projects succeed. I like seeing client sites in Position Zero. I like seeing client listings in the People Also Ask section of a search engine results page (SERP). I especially like seeing top search listings with rich snippets − such …

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Words of Wisdom on Proposals, Retainers and More

Words of Wisdom on Proposals, Retainers and More

In this first podcast of 2014, Marketing Mentor, Illse Benun, interviews her client, marketing consultant and creative director, Jim Gorman of Gorman360. Their wide-ranging conversation covers everything from Jim’s uber-confident and clear, 3-storey elevator pitch to an in-depth discussion of 3 of his winning proposals, with which he won 4 retainer clients in his target …

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Proposals would dam Little Colorado River for hydropower

The Little Colorado River cuts across the northeast corner of Arizona, emptying its waters into the much-larger Colorado River after a more than 330-mile journey. Few people wander in the remote region where it crosses the Navajo Nation, aside from river rafters traveling through the Grand Canyon, tribal members and occasional hikers. That solitude in …

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