Kelcie Rivera – May 13, 2020 Our way of life and daily activity has radically changed; so have buying habits and formats. With social distancing guidelines enacted and the closure of most brick and mortar stores, digital buying has seen a significant uptick. Of course, much of that buying has been for “essential” products like […]
Top Ecommerce Category Purchases in April 2020: MoreVisibility Read More »
Researchers from the University of Virginia and Crimson Capital published a new paper in the Journal of Marketing that examines information channel usage patterns across customer journeys. The study, forthcoming in the Journal of Marketing is titled “Path to Purpose? How Online Customer Journeys Differ for Hedonic versus Utilitarian Purchases” and is authored by Jingjing
How customers search for hedonic versus utilitarian purchases Read More »
A whopping 66% of customers are more likely to purchase a product if it has some form of social proof that it is a quality item, via likes, reviews, mentions, testimonials, public endorsements and more. When it comes to social proof, 82% of consumers believe positive ratings and reviews are the most trusted form of
66% of Customers Look for Social Proof Before Making Online Purchases Read More »
WASHINGTON, Oct. 24, 2019 /PRNewswire/ — Consumers and businesses rely on online reviews to guide their purchasing decisions. Less than one third of businesses, however, invest in collecting and promoting client reviews (32%) and case studies (23%), according to a new survey of 501 businesses using inbound marketing from Visual Objects, a portfolio website.Research from
Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story Ads, according to a recent report from Wibbitz. The online video editing platform surveyed 1,000 consumers in the U.S., UK and France to get a broad overview of user behavior on the platform. Of the 1,000 people
Instagram in-stream video ads driving more purchases than Story Ads: Report Read More »
Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That’s because much of status-seeking is instinctual: It’s hard-coded in us because status improves our chances of survival. “People learned early on that respect from their community translated directly into better protection, more desirable
The Psychology of Social Status and Purchases Read More »
When Apple first announced the Apple Card back in March, I thought long and hard about getting it. I didn’t really think I needed another credit card, but it’s Apple, and the physical card is beautiful. So I decided to go for it. I’m not in the market for a new car or house at
Why I’ve replaced my debit card with Apple Card for most purchases Read More »
Allianz Asset Management GmbH raised its holdings in HubSpot Inc (NYSE:HUBS) by 79.1% during the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 129,889 shares of the software maker’s stock after buying an additional 57,349 shares during the quarter. Allianz Asset Management GmbH owned 0.31%
Allianz Asset Management GmbH Purchases 57,349 Shares of HubSpot Inc (NYSE:HUBS) Read More »
Banco Santander S.A. purchased a new position in HubSpot Inc (NYSE:HUBS) in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm purchased 1,857 shares of the software maker’s stock, valued at approximately $317,000. A number of other hedge funds and other
Banco Santander S.A. Purchases Shares of 1,857 HubSpot Inc (NYSE:HUBS) Read More »
AWM Investment Company Inc. boosted its position in PFSweb, Inc. (NASDAQ:PFSW) by 64.6% in the second quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 1,832,185 shares of the business services provider’s stock after purchasing an additional 719,182 shares during the period. AWM
AWM Investment Company Inc. Purchases 719,182 Shares of PFSweb, Inc. (NASDAQ:PFSW) Read More »
