Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand in the real world. Last month, I reported that Facebook was testing a way for advertisers to target ads to people who had visited their brick-and-mortar locations. Now, the social network […]
It may not have augmented reality face filters or live-streaming, but Pinterest has steadily been going about its business, building the platform into a highly influential shopping companion. Indeed, recent data suggests that Pinterest drives higher purchase intent than any other social platform, with some 93% of active Pinners using the platform to plan for
How Pinterest Influences Style and Fashion Purchases [Infographic] Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google job FAQ, Search Console data issue & voice purchases Read More »
