Conversion rate optimization (CRO) refers to improving the likelihood that a user will complete a defined goal on your website—anything from buying a product, requesting a quote, or downloading a whitepaper. As vital as CRO is, it’s often easier to focus more on driving traffic than conversions. But there are aspects of B2B websites that […]
Conversion Rate Optimization: CRO for B2B Websites Read More »
Planning to send your next marketing email? Consider sending it at 4 p.m. Turns out it’s the best time to get a response from your target audience. This interesting insight comes from a new study by email marketing software provider, GetResponse. Email Marketing Benchmarks The report found emails sent at 4 p.m. receive the highest
Marketing Emails Sent at 4 p.m. have the Highest Open Rate Read More »
You are squandering your most valuable resource and you don’t even know you are doing it. What resource am I talking about? Your customers! User experience is the single most valuable piece of feedback you can receive, yet it is all but ignored by most webmasters in favor of paid testers and market research. Design
Up Your Conversion Rate Through Better User Experience Read More »
Chart of the day: Research shows the power of email marketing to encourage return visits Much of the insight about how our audiences interact with us online relates to acquisition channels and conversion to sale. So, I was interested to see this research from Ecommerce personalisation platform provider Monetate which shows returning visitor behaviour related
How do return visits to a retail site affect purchase rate Read More »
IMN is pleased to announce our Summer 2017 Click Through Rate Study, now available in Whitepaper format in the Resources section of our website! It’s been a while since we’ve last written about this topic, and since last summer, there have been multiple changes to both the algorithms that determine the organic rankings AND the
2017 Google Search Click Through Rate Study Read More »
“I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by looking at the bounce
Understanding bounce rate in Google Analytics Read More »
As all business owners who operate an ecommerce website know, it can take a while to hit full stride in terms of conversion rate. When results are underwhelming, the first instinct might be to make big changes across the board. What a lot companies fail to realize is that a great deal of buying decisions
4 under-the-radar UX flaws that are killing your conversion rate Read More »
If you have a website, you want people to see it. If it’s a blog, you want people to read it, and if it’s a product, you want people to buy it. The first step is getting your page to pop during a search. Next, you need your target audience to click the link. At
Conversion Rate Optimization Mistakes You Must Avoid Read More »
For more than 20 years, lifestyle brand Life is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that doubles as a slogan for the company’s values, the brand has worked hard on building a community that celebrates overcoming obstacles and coming
How Life is Good built a content-first app with an 89% retention rate Read More »
If you’ve been working in marketing for a few years, it’s likely you’ve heard about data-driven marketing. Data-driven marketing, just like its cousin “growth hacking,” has become a big hit among the marketing community. Check Google Trends, and you will see how popular it has become in recent years: Far from being a fad, data-driven
3 Ways to Increase Your Conversion Rate with Data-Driven Marketing Read More »
