Reputation

7 reasons why you need to update your reputation management strategy in 2020

The reputation management industry has come a long way since the BIA Kelsey Group predicted that it would become a $5 billion industry sector by 2016. Indeed, there are more review management solutions, sentiment analysis monitoring services, and agencies engaged in ORM than ever before! However, I am not certain that I would call online …

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The role of SEO in online reputation management (ORM)

The role of SEO in online reputation management (ORM) Search Engine Watch

Before anybody does business with you, they’d have Googled your name. The links and information that appear on the first few pages of Google when your name is searched for are what potential partners perceive you are. That’s why online reputation management is key. According to Eric Schmidt, “Identity will be the most valuable commodity …

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Webinar

6 Ways Financial Marketers Can Improve Their Online Reputation

Subscribe to The Financial Brand via email for FREE! The banking industry’s reputation got clobbered during the Great Recession. While financial services’ image rebounded somewhat, surveys now show that it is sliding again. Causes include data breaches, systems failures, and poor customer experiences. Indeed, social media makes it easy for unhappy consumers to share unfortunate …

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4 Ways to Protect Your Brand’s Reputation on Amazon

Selling on Amazon is critical for most brands. But protecting a brand’s reputation on Amazon requires diligence. Shady resellers and arbitragers could sell a brand’s products without the brand’s knowledge. And inferior products and poor service can lead to negative product and seller reviews. All can damage a brand’s image. In this post, I’ll address …

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3 Steps to Create a More Effective Reputation Management Strategy

Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – …

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