Rising

Rising out of the crisis: Where to find new markets and customers

Rising out of the crisis: Where to find new markets and customers

Technology NEWS /

The pandemic has upended the business models of most startups and existing companies. As the economy reopens, companies are finding that customers may have disappeared or that their spending behavior has changed. Suppliers are going out of business or requiring cash-up-front terms. Accounts receivables are stretching way out. Revenue models and forecasts are no longer […]

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PR Industry Survey: The Tactics and Skills Rising in Importance

PR Industry Survey: The Tactics and Skills Rising in Importance

SEO BLOG /

Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script. The report was based on data from a survey conducted in February and March 2020 among

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Retailers and the rising trend of sustainability: what marketers need to know

Retailers and the rising trend of sustainability: what marketers need to know

SEO BLOG /

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered

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How to tackle rising Facebook CPAs

SEO BLOG /

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager

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DTC genetic testing – How will rising consumer interest in genealogy fuel the global demand?

Rising awareness about genomics and its impact on DTC genetic testing market

SEO BLOG /

Sixteen years since the conclusion of the Human Genome Project (HGP), one of the greatest scientific feats in human history, people around the world can now have a version of their DNA analyzed for a modest fee via Direct-to consumer (DTC) genetic testing. The technology is rapidly accelerating the number of people who are able

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How is new age manufacturing influencing metal foam industry outlook?

Rising hybrid car revolution and its impact on metal foam market

SEO BLOG /

The commercialization matrix of global metal foam market has experienced a major change of dynamics since the last few years, a feat that can be attributed to the vast application expanse of this material. The properties of metal foams like high porosity, impact resistance, and sound absorption have substantially augmented metal foam market size over

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