Roku’s new Activation Insights tool targets viewers who have shifted to streaming
In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are […]
Roku’s new Activation Insights tool targets viewers who have shifted to streaming Read More »