This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook tests Brand Collabs tool on Instagram creators, Snapchat launches new ad format Instagram brand […]
November 22nd, 2019 Marketing Erica Perry According to recent figures, 80 percent of people in the U.S. now claim they would reduce or stop buying a product if advertised next to extreme or dangerous content online. In response to this trend and recent criticism for its political ad policies, Facebook is prioritizing transparency and brand
Why Facebook is Expanding Its Brand Safety Controls for Advertisers Read More »
Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network. Facebook’s brand safety tools let advertisers specify in which types of publisher content their ads should appear. Advertisers can also create block lists to prevent their ads from being served
Facebook Expands its Brand Safety Controls for Advertisers Read More »
Following waves of criticism for its political ad policies, Facebook has launched a new set of tools designed to bring transparency and brand safety to the forefront. These include: Streamlining access to controls. Now, in Business Manager and Ads Manager, advertisers will be able to create blocklists, obtain delivery reports, and set inventory filters at the
Facebook rolls out new brand safety tools for publishers, creators and advertisers Read More »
Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital marketers feel when they ask me to help balance out business-first decisions and brand safety. What does that mean? Simply put, it’s the natural and growing conflict between the
Brand safety: Balancing risk and opportunity for your organization Read More »
NEW YORK–(BUSINESS WIRE)–Nov 7, 2019– The need for advertisers to get brand suitability right in digital environments has never been more important. Integral Ad Science (IAS), the global market leader in digital ad verification, along with Mindshare and Google Marketing Platform were able to achieve over 99 percent brand safety and suitability on YouTube in
Updated at 2:00 p.m. ET on October 10, 2019. When my father was 18 years old, he fell asleep at the wheel while driving home late. That’s never good, but it was particularly bad then, in 1954, the year he crashed his car on the early-morning Milwaukee streets. Seat belts weren’t common until the 1960s,
How Technology Sabotaged Public Safety Read More »
Pinterest has provided an update on its efforts to help users struggling with mental health issues. Source link
Pinterest Update Wellbeing Exercises, Announces Safety Improvements on Mental Health Day Read More »
October is National Cybersecurity Awareness Month. Stop.Think.Connect. has a large collection of posters, tip sheets, and videos that you can use to promote good online safety practices in your school or office. You can find all of them in this gallery which can be sorted according to resource type (poster, tip sheet, video, meme). The Stop.Think.Connect.
Online Safety Tip Sheets, Posters, and More Read More »
As a parent, your child’s safety is paramount, but today, keeping your kiddos safe isn’t just teaching them to look both ways when crossing the street or warning them of “stranger danger.” With the birth of the internet and its incredible spread into nearly every facet of our daily lives, there’s unfortunately an ocean of
A Parent’s Go-To Guide on Internet Safety for Kids Read More »
