SERPs

E-commerce category pages outperform product detail pages in SERPs

E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.  Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic, …

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The Changing Landscape of Google

The Changing Landscape of Google’s SERPs with Peter Leshaw [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 182 of The Search Engine Journal Show, I had the opportunity to interview Peter Leshaw, a seasoned digital marketing consultant and speaker with over 20 years of experience. Leshaw talks about Google SERPs, how much they’re changing, what you need to pay attention to, and …

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YouTube’s Organic Visibility Tops Wikipedia in Google SERPs

YouTube’s Organic Visibility Tops Wikipedia in Google SERPs

When Searchmetrics presented Slide #14 in their “2019 SEO Year-End Review” presentation, you could have knocked me over with a feather. That’s when I discovered that YouTube has steadily (and stealthily) increased its organic visibility in Google’s SERPs over the past two years and recently surpassed Wikipedia for the #1 spot. Stop the presses! That’s …

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Webinar: Trusting The Compass - Comparing Real Google Mobile SERPs with Google Search Console

Webinar: Trusting The Compass – Comparing Real Google Mobile SERPs with Google Search Console

November 21, 2019 Many things are changing with Google, and we can feel ‘lost’ on how or where to focus SEO strategy. Now that Google is including more and more Google-assets and hosted inclusions in the search results, often above the first organic ranking position, ranking number one in organic results, or lower, is not …

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