SERPs

How To Track 'How To' Rich Results in SERPS Using the SERPerator - MobileMoxie Blog

How To Track ‘How To’ Rich Results in SERPS Using the SERPerator – MobileMoxie Blog

April 24, 2020 In the past year or so, Google has been encouraging ‘questions and answers’ formatted content, and a step by step tutorials. This seems to be part of their larger goal of becoming an Answer Engine, rather than just a search engine, but many SEOs are finding that this kind of content tends …

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Getting Smarter with SERPs - Whiteboard Friday

Getting Smarter with SERPs – Whiteboard Friday

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we’re basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. Click on the whiteboard image above to …

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Analysis of 250 million SERPs finds no-click story more complex than it appears

Analysis of 250 million SERPs finds no-click story more complex than it appears

No-click search results are much less of a factor where (commercial) queries trigger the appearance of ads. There are significant differences in CTRs for position 1 for branded and non-branded queries. And featured snippets don’t impact CTRs in the aggregate. Those are the three major findings by Perficient Digital in a new report on the …

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E-commerce category pages outperform product detail pages in SERPs

E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.  Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic, …

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The Changing Landscape of Google

The Changing Landscape of Google’s SERPs with Peter Leshaw [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 182 of The Search Engine Journal Show, I had the opportunity to interview Peter Leshaw, a seasoned digital marketing consultant and speaker with over 20 years of experience. Leshaw talks about Google SERPs, how much they’re changing, what you need to pay attention to, and …

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YouTube’s Organic Visibility Tops Wikipedia in Google SERPs

YouTube’s Organic Visibility Tops Wikipedia in Google SERPs

When Searchmetrics presented Slide #14 in their “2019 SEO Year-End Review” presentation, you could have knocked me over with a feather. That’s when I discovered that YouTube has steadily (and stealthily) increased its organic visibility in Google’s SERPs over the past two years and recently surpassed Wikipedia for the #1 spot. Stop the presses! That’s …

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Webinar: Trusting The Compass - Comparing Real Google Mobile SERPs with Google Search Console

Webinar: Trusting The Compass – Comparing Real Google Mobile SERPs with Google Search Console

November 21, 2019 Many things are changing with Google, and we can feel ‘lost’ on how or where to focus SEO strategy. Now that Google is including more and more Google-assets and hosted inclusions in the search results, often above the first organic ranking position, ranking number one in organic results, or lower, is not …

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