Google Shopping ads show in search results above or beside text-based ads and organic listings. But unlike text-based ads, Shopping ads always carry a photo, price, and a description. Shopping ads can deliver many prospects to an ecommerce site. The ads can appear for precise keyword searches — such as a product make and model […]
Success with Google Shopping, Part 3: Merchant Center Setup Read More »
Apple Ads is a great platform to target new users efficiently, however, their targeting is less than preferable to advertisers who rely on detailed custom targeting. With the upcoming Holiday season, where inevitably new phones will be purchased as gifts, it’s more important than ever to ensure you’re taking advantage of creative testing in Apple
How to Setup Creative Testing in Apple Search Ads Read More »
Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and insights for marketing users. Here are a few of the major items from that release. Leveraging AI for account setup. Users can now employ AI from predictive lead scoring firm Mintigo to automatically build accounts
Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable Read More »
rvlsoft / Shutterstock.com While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the wedding and food industry have been naturally thriving on Pinterest, you may be surprised that you can find success using Pinterest Ads even if your brand resides outside of those two categories.
Intro to Pinterest ads: From setup to success story Read More »
On this episode of the Dot Com Lunch, I show you my new vlogging setup. It’s the closest thing you can get to the ideal vlogging setup. The system is made up of the Canon EOS M6 compact mirrorless camera, a Shure VP83 shotgun microphone, and a Canon EOS 11-22 wide angle lens. I might
Canon EOS M6 with Shure VP83 – My New Vlogging Setup Read More »
Unsure about how to use Google Analytics? Need some guidance on how to navigate around it? Learn how to set-up a GA demo account Jill Quick originally wrote this advisory for our blog in July 6th 2016 based on a briefing with Google. A while back Google launched a new string to their analytics learning bow.
How to set-up a Google Analytics demo account Read More »
In this episode of the Dot Com Lifestyle vlog, I show you how to set up the Zoom H1 digital voice recorder for two person interviews. The entire setup cost less than $200 and offers professional level sound quality. Also in the vlog, I answered some viewer questions and I saved money by going to
My Zoom H1 Video Interview Setup Read More »
On this episode of the Dot Com LIfestyle Vlog, I show you step by step how to setup a new WordPress website in under 5 minutes. If you have an online business, you need a blog. You can use this video as a guide to set one up or you can use my free WordPress
How To Setup A WordPress Website In Under 5 Minutes Read More »
One of the largest affiliate programs on the Internet, and arguably the one that skyrocketed affiliate marketing into the forefront, is Amazon Associates. There are tons of ways for you to boost your earnings through this program, but there has always been one thing that I’ve never quite understood. For some reason or another, the
How to Setup Amazon Associates OneLink Read More »
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