The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast] : Marketing Podcast
E-commerce giant Amazon has opened up its platform for advertising, and innovative brands are there for it. The more obvious use case for Amazon advertising is to drive sales directly on Amazon.com; but, considering the size of Amazon’s user base, e-commerce, B2C, and B2B marketers alike can also use the system’s targeting to reach their […]