Shakedown

Google’s paid search ads are a ‘shakedown’: Basecamp CEO Jason Fried

Do a Google search for Basecamp, a web-based project management tool company, and you might see one or more ads for competitors show up in results above the actual company. Basecamp CEO and co-founder Jason Fried sounded off against the practice Tuesday, calling it a “shakedown” and saying it’s like ransom to have to pay …

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A 4G Rover And The Benefits Of A Shakedown Mission

Many moons ago, in the shadowy darkness of the 1990s, a young Lewin visited his elder cousin. An adept AMOS programmer, he had managed to get his Amiga 500 to control an RC car, with little more than a large pile of relays and guile. Everything worked well, but there was just one problem — …

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Is Google’s Competitive Ad Policy a ‘Shakedown’?

Yesterday, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for allowing advertisers to bid on their competitors’ brand names: Via Twitter user @jasonfried. Here’s the crux of Fried’s argument: By allowing advertisers to bid on their competitors’ brand names, Google forces businesses like Basecamp—which sells a popular project management tool—to pay …

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