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5 Ways to Leverage City-level Data in Bitly

5 Ways to Leverage City-level Data in Bitly

If you’re a marketer, you know how valuable data is to driving your decisions. For location-based marketing, understanding the city-by-city opportunities available to your business in regions around the globe is priceless, whether it’s those cities located in your business’s “backyard” or ones in different timezones. With location data, marketers can: – Be smarter about …

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Frequency of communications during COVID-19

Consumers Share What Communications Work (and Don’t) During COVID-19 | SendGrid

We receive a lot of communication on a daily basis. From email to SMS, social media, and digital advertising, the sheer number of channels brands use to communicate can be overwhelming. And because businesses are unable to communicate with customers face to face due to COVID-19, it feels like we’re receiving even more communication, especially …

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Would People Rather Watch an Ad or Share Their Email Address?

Would People Rather Watch an Ad or Share Their Email Address?

Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl. The report was based on data from a survey conducted in 2020 among 1,001 people in the United States. Three-quarters of respondents say they’d …

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Digital Strategies that Enhance the Remote Patient Experience

Digital Strategies that Enhance the Remote Patient Experience

These days, providing remote healthcare is crucial to the safety of patients and health professionals alike. Even before COVID-19, technology had started to change the way patients were able to schedule appointments, order refills and engage with doctors. Today, many healthcare services have fast-tracked their adoption of technologies that enable them to provide remote patient …

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r/marketing - I've been creating content on LinkedIn for 1.5 years, I came to share my learnings.

r/marketing – I’ve been creating content on LinkedIn for 1.5 years, I came to share my learnings.

Hey Guys, I’m going to make it short and succinct. I invested a lot of time in LinkedIn content marketing and it is generating results so far. If you have a B2B product on a tight budget this miniguide can give you some ideas. Pros: Requires zero $, can bring customers and puts you in …

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Litmus Blog: Marketing Leadership in the Midst of Change: CMOs Share Strategies

Litmus Blog: Marketing Leadership in the Midst of Change: CMOs Share Strategies

On an otherwise run-of-the-mill day in early March, the executive team at Drift decided to do something drastic: They locked their office doors and directed all employees to work from home full-time. Immediately, indefinitely, and until further notice. So did ServiceMax. And Bandwidth, and FoodLogiQ, and hundreds of other companies across dozens of industries. Fast …

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Tech experts share strategies for the current crisis at TNW Couch Conferences

Tech experts share strategies for the current crisis at TNW Couch Conferences

The world today may seem unrecognizable, but our drive to come together and create remains unchanged. Now is the moment to share our knowledge, orient towards opportunity, and imagine a new collective future.  In the spirit of discovery, TNW – together with supporting partner We Are Live – is excited to introduce Couch Conferences: Our way to inspire and …

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Small Business Experts Share Advice on Navigating COVID-19

The coronavirus pandemic has put a grinding halt to physical conferences and events. But entrepreneurs doing what they do, they have found a workaround and virtual conferences are being held around the world. Survive and Thrive Summit 2020 on April 23, starting at 4 p.m. (EST) is one example. Hosted by entrepreneur and author, Ramon …

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