By Jessica Snavely March 26, 2021 People trust those who share their secret to success. Make your landing page shareable to grow your audience and become the go-to expert in your industry. Do you have an envy-worthy landing page design others love? Want to share it with other small businesses to help them get up […]
Landing Page Duplication: Share Success With Your Audience | AWeber Read More »
Wouldn’t it be great if your leads could do some of the work for you when it comes to getting more eyes on your email marketing content? Well, they can, as long as you put the right prompts into place. While many marketers focus most on the number of click-throughs to their website their emails
As I do every year, I’m taking this week off from writing new blog posts. This week I’ll be re-running a few of the most popular posts in 2020. As you might guess, I’m getting flooded with requests for help with all kinds of things related to online teaching and learning. I’m doing my best
Three Ways to Share Docs in Google Classroom – When to Use Each Method Read More »
Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. However, with most brands now fighting for visibility on organic channels like social and search, we can broaden that definition to how visible your brand is in the market. The formula to calculate share of voice is: SOV = Brand
What Is Share of Voice? How to Measure It Across Channels Read More »
Every Friday this spring I joined Rushton Hurley for a series of webinars simply titled Two Ed Tech Guys Take Questions and Share Cool Stuff. That series is going on hiatus until August, but you can watch all of the recordings from this spring right here on Next Vista for Learning. The series that I
ICYMI – Two Ed Tech Guys Take Questions & Share Cool Stuff Read More »
If you’re a marketer, you know how valuable data is to driving your decisions. For location-based marketing, understanding the city-by-city opportunities available to your business in regions around the globe is priceless, whether it’s those cities located in your business’s “backyard” or ones in different timezones. With location data, marketers can: – Be smarter about
Image copyright Ricky Boleto These days, your shiny new gadget is likely to be rendered obsolete by software updates (or a lack of them) before it physically grinds to a halt. A recent report by the consumer campaign group Which? suggests the lifespan of a smart fridge could be just a few years if the
If it ain’t broke: You share your oldest gadgets Read More »
Imagine having your customers on speed dial. With SMS, you essentially can. 90% of SMS messages are read within three minutes of being sent. However, just because SMS is an effective way to reach your target audience doesn’t mean you shouldn’t be thoughtful about what you communicate. Yes, your message is likely going to be
SMS for Business: What Drives Customers to Click? Read More »
A few months ago, a virtual consultation with your dentist may not have been possible. But in response to the impact of COVID-19, many businesses have become digital-first by necessity. To do this well, brands need to rethink what their customers’ pain points are and how their business is uniquely positioned to help alleviate them.
How to Better Serve Customers in a Digital-First Landscape Read More »
We receive a lot of communication on a daily basis. From email to SMS, social media, and digital advertising, the sheer number of channels brands use to communicate can be overwhelming. And because businesses are unable to communicate with customers face to face due to COVID-19, it feels like we’re receiving even more communication, especially
Consumers Share What Communications Work (and Don’t) During COVID-19 | SendGrid Read More »
