Instagram’s Shopping from Creators may still be in beta testing, but it’s already causing a stir when it comes to driving sales on social! The feature allows creators and influencers to tag brand products in their posts — creating an exciting new way for users to shop straight from Instagram. But is Shopping from Creators […]
As a retail analyst in China, Roger is passionate about becoming an expert in what consumers want and why, with extensive experience working with sales and marketing teams at domestic and international brands. March 05th, 2020March 06th, 2020 With Covid-19 spreading across China, market activities are disrupted on many levels. Consumers are compelled to use
How Covid-19 is changing grocery shopping in China Read More »
A new way of grocery shopping could be in the works. Just last week in Seattle’s Capitol Hill neighborhood a brand new, state-of-the-art Amazon Go Grocery opened. Now, the cashierless, checkoutless store has everyone wondering: Is this the future of grocery shopping? Amazon has already launched multiple Amazon Go c-stores to favorable reviews, which bodes
Mystery Shopping the New Cashierless Store [Video] Read More »
Kirk Williams of ZATO Marketing spoke on Google Smart Shopping campaigns at SMX West 2020. Have you gotten the hard sell? Google reps have been pushing Shopping advertisers to adopt Smart Shopping campaigns — and to even switch away from standard Shopping campaigns entirely. You shouldn’t abandon standard Shopping just yet, said Kirk Williams, owner
Smart Shopping campaigns: How to test and extract more value from automated campaigns Read More »
As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market
New MarTech Today guide for Google Shopping, Amazon, and more Read More »
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance. Here’s more information on each of the new features, which are all guided by advertiser feedback. Easier Management of Product Groups Microsoft Advertising is rolling out 4 new capabilities to shopping
Microsoft Advertising Introduces New Features for Shopping Campaigns Read More »
Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion, to reach $1.14 billion – an increase of 51% over 2018. Audience growth. Global monthly active users (MAUs) grew 26% year-over-year reaching 335 million, up
Pinterest Shopping ads gain momentum as company revenues top $1 billion in 2019 Read More »
On this week’s episode of Marketing O’Clock, we’re talking about a new placement for Google shopping ads, new guidelines for video ads from Chrome, a review hub for restaurants on TripAdvisor, and how to create traffic jam with one little red wagon. Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld as they cover these
Google Shopping Ads in Gmail & This Week’s Digital Marketing News Read More »
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping
Google is opening up more inventory to standard Shopping campaigns. Product Shopping and Showcase Shopping ads will be eligible to show on Gmail — as well as YouTube and Discover feed — starting the week of March 4 when those campaigns are opted into the Display Network, Google announced Thursday. Google had already extended Showcase
Now, get your Google Shopping ads on Gmail, Discover, YouTube Read More »
