170622 business story lg

4 Sales Storytelling Templates That Eliminate Buyer Skepticism and Mistrust

Before salespeople can convince a potential customer to buy their product or service, they have to convince the buyer of the need for change. And to persuade their customers to change, most sellers arm themselves with rafts of facts and figures packaged up as PowerPoints, brochures, and whitepapers. But facts and figures that are devoid …

4 Sales Storytelling Templates That Eliminate Buyer Skepticism and Mistrust Read More »