Small

Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business

For small businesses with limited budget, it can be hard to decide how to distribute your advertising budget. Money is tight, and a lack of time is often a problem. Worse still is when you’re a new business fighting for visibility in the search results. My client Kerry’s Fresh, a local business offering fruit and

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Cloud Tech Has Small Accounting Businesses Optimistic about the Future

The cloud is transforming the accounting industry and the role of the CPA and right now, they’re feeling pretty optimistic about their future. Right Networks Cloud Impact Survey A survey from Right Networks found that well over half of the 364 small accounting businesses and other accounting pros polled were optimistic, in some way, about the

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Cutting Through The Clutter: 5 Trends Impacting Small Business

Trends are a funny thing: By definition they are fleeting in nature, yet imperative for staying relevant; and it’s often difficult to know which trends are important and which ones aren’t. On a personal level, the ramifications of being “out of it” are less egregious than from a business standpoint. Will your reputation be soiled

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Stiff Competition: How To Get Your Small Business Noticed Online – Forbes

Stiff Competition: How To Get Your Small Business Noticed OnlineForbesAnd the advent of the internet and search engine optimization (SEO) has only made the struggle more difficult. While there are … Here are five tips for getting your site the most exposure to help you measure up to the competition. While mastering SEO … Source

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SBA’s Revamped Lender Match Tool Seeks to Connect More Small Businesses with Loans

The recently announced Lender Match online referral tool from the Small Business Administration (SBA) was created to simplify the process of connecting lenders and borrowers. A Look at the SBA Lender Match Tool Lender Match used to be called LINC (Leveraging Information and Networks to access Capital), which was launched in 2015. However the SBA

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Amazon, Stripe, Google Top List of Brands Small Businesses Trust the Most, Index Says

When it comes to the brand names that small businesses trust most, Amazon, Stripe and Google top the list. Alignable Q3 2017 Trust Index That’s the finding of the third quarter SMB Trust Index (PDF) report by Alignable. The company surveyed 42,000 small businesses to gauge their level of trust in other brands that aid

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