SMXpert

Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And Smarter” session. There were a lot of questions during this popular program so Simon took the time to answer a few more. Here are five questions …

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Ask an SMXpert: Link prospecting and helpful tools to manage outreach

An expert in PPC and content-led link building campaigns, Paddy Moogan, co-founder of Aira, was a panelist for the “How To Drive Inbound Links In The Age Of Content Skeptics” panel discussion during SMX East. There were a lot of questions from attendees about link building tools and strategies and he took some time after …

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Ask an SMXpert: Tips for dealing with (and avoiding) Google penalties

SEO Expert at SearchBrothers and former senior Google Search Quality team member, Fili Wiese, hosted a presentation at SMX East about the Google Search Console and penalties. He didn’t have time to answer every question from attendees at the event so he took the time to follow up with us. Here are five questions submitted …

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Ask an SMXpert – Significant changes to local search

The Ask an SMXpert series continues the question-and-answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Local Search: Significant Changes on the Horizon session with Andy Taylor, Dana DiTomaso and David Mihm and an introduction from moderator Chris Sherman. Chris Sherman I’ve been programming search conferences for …

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SearchCap: Ask an SMXpert, Google HTTPS site migration, GSC news & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …

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