Snap

Snapchat Adds ‘Snap Pixel’ to Track Ad Response, Showcases New Lens Option

Remember when Snapchat CEO Evan Spiegel said that they wanted to avoid the ‘creepy’, intrusive ad tactics employed by other social networks? The company’s opinion looks to have changed on this – Snapchat has announced that they’re now looking to roll out a new ‘Snap Pixel’, a conversion tracking tool which will enable advertisers to […]

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Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads

Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand’s ad on the mobile app, even if they didn’t directly engage with the ad to visit the site. On Wednesday, Snapchat unveiled the Snap Pixel, a conversion-tracking

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Snap ad news, an interview with SmartCommerce CEO & more

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs

SEO BLOG / Good To SEO / 1 Comment

Despite Snap Inc.’s ‘Spectacles’ generating a lot of hype – due, in no small part, to their creative marketing tactics – Snap CEO Evan Spiegel has this week announced that they’ve only sold around 150,000 pairs of the camera-enabled glasses. That’s still a lot, of course, but when we’re talking about an app that has more

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Snap Inc Adds New Creative Partners, Education Courses to Improve Ads

SEO BLOG / Good To SEO

Snap Inc. knows it has no chance of competing with Facebook on scale. This is the path that Twitter’s been funnelled into over time, and with Facebook now seeing more than 2 billion monthly active users, that comparison is never going to be favorable. Snap, of course, has known this all along, which is part of the

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Snap Targets Small Businesses in Latest Ad Strategy

SEO BLOG, Wire / Good To SEO

Snapchat is offering discounts and incentives to help brands recut their videos into the vertical format. The incentives appear to be targeted at small brands and businesses, which in addition to having smaller media budgets, generally have proportionally smaller production budgets as well. Snap is hoping to recut its way to revenue growth. The

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Snap Inc. Q2 Earnings: Growth Slowing, Misses Market Estimates

SEO BLOG / Good To SEO

Snap Inc., the parent company of Snapchat, has released its Q2 earnings results, and the numbers are pretty much as most expected – i.e. not great. First off, on user numbers, the key measure the market looks to – for the quarter, Snapchat added seven million more daily active users, taking their total to 173

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Snap Inc. Releases New ‘Advanced Mode’ for Snapchat Ads Manager

SEO BLOG / Good To SEO

Snap Inc., the parent company of Snapchat, has released an update for their new self-serve ad platform as the company looks to boost their revenue potential ahead of their second quarter earnings announcement next week. Of course, any change they make now is unlikely to shift the needle in these results, but they may give Snap’s

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What’s Next for Snapchat? A Look at Snap Inc Ahead of Their Q2 Results

SEO BLOG / Good To SEO

Snap Inc., the parent company of Snapchat, will release its Q2 2017 earnings results next week, and analysts will be looking for a significant improvement in their Q1 numbers, which showed that user growth was slowing, profit is still a long way off, and, in general, the company has a lot to prove before it

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How to Create Effective Snap Ads

Guides & Courses, SEO BLOG, Social media marketing / Good To SEO

In the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager. Snapchat has even included a video creation tool in the Snapchat Ad Manager

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