It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools off the top of your head. As a result, I’ve put this list together of vendors I’ve come in contact […]
11 of the Best Social Media Management and Reporting Tools to Consider Read More »
So many metrics, so little time. Measuring your social presence in 2018 is about so much more than likes and shares though. Sure, even if seeing those “like” notifications make you absolutely giddy, you need to turn those moments into action. For example, do you know what your top-performing posts look like so you can
12 Must-Have Social Media Monitoring Tools for a Better ROI Read More »
The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, according to recent research from BuzzSumo. The report was based on an analysis of the public social shares of 100 million posts
Content Sharing Decline on Social Networks Read More »
Why is the digital marketing landscape so hot for storytelling? The answer is that digital storytelling taps into the same need that readers have to be transported by the power of words and images, but it also does something else. It tells the audience the ‘why’ of your business as opposed to the ‘what’, and
3 Brands Who Sell Their Culture Through Social Media Storytelling Read More »
The concept of employee advocacy and our understanding of it have been growing over recent years, and advocacy programs have been implemented as part of the marketing and sales strategies at many well-known companies, including Dell, Adobe, HPE, SAP, among others. If you’re new to the term, “employee advocacy” is simply the promotion of a
How Employees Can Advocate for Your Brand on Social Media Read More »
Creating a social media strategy for your brand or business can be overwhelming. In this post I’ll break down the 7 key questions you should ask before you start creating your strategy to make the process a little easier. In this post we’ll review what these questions are, and if you’d like to watch the
7 Questions to Ask and Answer Before Building Your Social Media Strategy Read More »
The 90th Academy Awards will be announced tonight, and as always, social media will be flooded with real-time updates, predictions and commentary on every aspect – from the films to the fashions and more. But can social media data predict Oscar winners – and more importantly, can that help you in your pool against your
Here are the Winners of Tonight’s Academy Awards – as Predicted by Social Data Read More »
Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might be running the same creative messaging across multiple
Spredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from the brand’s page on more than a hundred sites, including Yelp, TripAdvisor, Google, Facebook and booking.com. Consumer Reviews, says Product Marketing Director Austin Lytle in a blog announcement, “fuel decisions to buy,” because they provide others’
Spredfast adds reviews to the social channels in its dashboard Read More »
In this, the last-ever issue of the ‘Skim: Facebook woos business owners with new chat features on Messenger, launches jobs application feature in 40 countries; why Vero, the social media app that’s part Facebook, part Pinterest, and part Instagram, is making the news; Snapchat’s reviled redesign seems to have pushed downloads of the app way
