Pixabay As one of the latest “buzz words” in business, many professionals are now focused on the “customer journey”, or understanding the entire path taken by a prospective customer to becoming a company advocate. From their very first step – be it an online search or a video ad – to the moment they buy […]
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The logical way to think of hiring software is considering what product is going to best solve the pain points that your recruiting team has. Unfortunately, a product-focused culture that mostly considers features and potential for customizations can miss the big picture. It can create a sales-driven culture where sales reps click-through demo bullet points.
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Hiring great employees can be a lengthy and stressful process. But bringing quality employees onboard is just the first step in any recruitment process. Training these new recruits on your corporate processes and educating them on your business culture and values can be challenging and is pivotal to ensuring a seamless expansion of your workforce.
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It’s crazy to think that one of the world’s largest technology organizations and this year’s Forbes’ most innovative company in the world, Salesforce, started its life in a small San Francisco apartment in 1999. That’s where I’m headed in November. Not the small apartment, but the largest software conference in the world: Dreamforce. Why showing
Why I’m Attending the Largest Software Conference in the World Read More »
The best antivirus software and security apps for small businesses. Not stopping malware, viruses and other cyber attacks can crush your business. Source link
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Mike Volpe is the Chief Marketing Officer at Cybereason. I’ve had the privilege of knowing Mike for about ten years, and I consider him to be one of the brightest marketing minds. He combines inbound content, SEO, video, podcast and traditional marketing with account based marketing strategies to support the sales efforts at his current company,
Marketing Cyber Security Software through Account-Based Marketing [Podcast] Read More »
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