5 Lessons B2B Marketers Must Learn from the B2C Space
Many say that business-to-business (B2B) marketing and business-to-consumer (B2C) marketing are completely different, even diametrically opposed, the Red Sox v. Yankees of branding. But in truth, they’re relationship is subtler, more like yin and yang. They share much and are even, in many cases, composed of the same stuff. Yet the prevailing wisdom insists that […]
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