Group Nine launches ‘Sparkle Ads’ test for e-commerce brands on the Sparkle platform

Group Nine announced Friday it is launching Sparkle Ads, a custom, rich media, e-commerce ad product. The format builds on the capabilities of the Sparkle platform — a mobile-first publishing platform geared toward creating commerce experiences across retailer sites. Group Nine gained the Sparkle platform with the acquisition of POPSUGAR in October. Why we care […]

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