Sprout

How to create, manage and report on social media campaigns in Sprout

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. However, for all the value they can bring, campaigns come with innate […]

How to create, manage and report on social media campaigns in Sprout Read More »

Build Multidimensional Connection through Social Video Using Sprout

SEO BLOG / Good To SEO

With connection at the crux of consumer expectations on social, many brands are looking for ways to enhance their social strategy to not only reach more customers but to relate to them on a deeper level. To do so, more and more companies are relying on the power of video. Over 58% of consumers told

Build Multidimensional Connection through Social Video Using Sprout Read More »

7 Lessons from Sprout Social’s Year of Creative Testing on Social Media

SEO BLOG / Good To SEO

One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks,

7 Lessons from Sprout Social’s Year of Creative Testing on Social Media Read More »

Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic

SEO BLOG / Good To SEO

The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it

Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic Read More »

Essential Sprout features to help your brand maintain connection in an uncertain time

SEO BLOG / Good To SEO

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. With the

Essential Sprout features to help your brand maintain connection in an uncertain time Read More »

Facebook followers inexplicably flat (Sprout charts via Imgur) : socialmedia

SEO BLOG / Good To SEO

Joined a small US-based global nonprofit in June 2019 and recently got budget approved for a Sprout account. Doing some initial reporting on last year, I discovered that despite excellent engagement, our follower growth is nonexistent. 10,615 total fans (as of Dec. 31, 2019) 7.5% average engagement rate per impression (2019) 38 net follower growth

Facebook followers inexplicably flat (Sprout charts via Imgur) : socialmedia Read More »

2019 Sprout Partner Value Awards are Here!

SEO BLOG / Good To SEO

Each year, we have the honor of recognizing our top agency partners by awarding Sprout Partner Value Awards in five different categories. While this is the third year we’ve presented this award to our agency partners, the history of the Value Award comes from a long held tradition here at Sprout to recognize those that

2019 Sprout Partner Value Awards are Here! Read More »

Introducing Sprout Social’s Design Refresh

SEO BLOG / Good To SEO

Thoughtful design has always been at the core of everything we do at Sprout Social. From the very beginning, our founders understood that providing a delightful and intuitive user experience is imperative to ensuring our customers’ success on social. And our customers’ success is paramount. For Sprout, it’s been rewarding to develop and expand our

Introducing Sprout Social’s Design Refresh Read More »

Organic Instagram Growth Strategies | Sprout Social

SEO BLOG / Good To SEO

In the near decade that Instagram has been around, its feed and app have gone through many iterations. With every tweak to the algorithm and the introduction of new features, businesses need to keep up to maintain a steady account growth. So how do you adapt? By trying out and incorporating new growth strategies. For

Organic Instagram Growth Strategies | Sprout Social Read More »

Always On: 4 ways Sprout Social’s Olivia Jepson maximizes bandwidth every day

SEO BLOG / Good To SEO

Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. I’ve always heard the saying, “I wish I

Always On: 4 ways Sprout Social’s Olivia Jepson maximizes bandwidth every day Read More »