Local events and nonprofits are a fragmented channel. Each metro area has its own fingerprint, which leads to diverse partnerships and content opportunities. But when it comes to measurement, a standard for local reach is difficult to maintain. When we started local sponsorship programs at our company, we used website metrics, such as Moz’s Domain […]
A suggested standard for local marketing Read More »
If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages and paying to promote that post as an ad instead of a post published to the brand’s own Page. On Facebook, people can extend an
On Facebook, viral reach for branded-content ads eclipses standard ads Read More »
The IRS has released the 2018 standard mileage rate, and it reflects a slight increase over 2017’s rate. The Internal Revenue Service also set the standard mileage rate for medical and moving purposes. Beginning January 1, 2018, the IRS standard mileage rate for cars, vans, pickups or panel trucks will be: 54.5 cents per mile driven for
2018 Standard Mileage Rate Goes Up, IRS Announces Read More »
People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that Facebook was testing web-based VR within News Feed posts, on Friday the social network debuted examples of brands that have developed VR apps that people can interact with through Facebook’s standard site and mobile
Facebook debuts web-based VR experiences within standard News Feed Read More »
Forbes How Long Will Links Be The Gold Standard For SEO?ForbesAfter search engines became a thing, there came search engine optimization (SEO), and for the entirety of its history, the “gold standard”—the most reliable strategy—for SEO success has been link building. Link building has changed significantly … Source link
How Long Will Links Be The Gold Standard For SEO? – Forbes Read More »
