Stereotypes

Generational Stereotypes in the Workplace: True or False?

Generational Stereotypes in the Workplace: True or False?

SEO BLOG /

Amazingly, members of five generations work together as colleagues in today’s workplaces. And if the Silent Generation is conservative and disciplined, Boomers are time-stressed and materialistic, Gen X is skeptical and self-reliant, Millennials are socially conscious yet cynical and narcissistic, and Gen Z is progressive and impulsive… how well do they work together? Or are […]

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Do You Think Stereotypes and Personas Are Synonymous?

Company News /

Editor’s note: Critically understanding why and how you’re creating personas (or even if you should create them) is essential to creating, distributing, and promoting content successfully. That’s why we brought back this article about personas and stereotypes.  We have soccer moms – married women who live in the suburbs and are best known for transporting

Do You Think Stereotypes and Personas Are Synonymous? Read More »

Debunking the top 5 stereotypes of programmatic traders

Channel: SEM, Paid Search Column /

Do you think programmatic traders’ jobs consist of basic data entry, playing around on computers and saying “no” to requests all the time? Think again – their role is far more significant in driving the bottom line than ever before. From implementing and running programmatic campaigns across various DSPs, to the day-to-day management of client

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Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

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Are brands behind the times when it comes to gender stereotypes in ads?

branding, Channel: CMO Zone, Statistics, Statistics: Online Advertising, Statistics: Online Behavior /

Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories like baby products, laundry products and household cleaners — where females make up 98 percent

Are brands behind the times when it comes to gender stereotypes in ads? Read More »

How to Ensure Your Customer Personas Don’t End Up Being Stereotypes

Content marketing /

Salespeople in the online environment are always striving to overcome the impersonal nature of modern shopping. Being that there is no face-to-face interaction between the salesperson and the shopper, it can be difficult to get a “general feel” for the customers that are interested in a particular product, their motivations for buying it or even

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Buyer Personas: Nicer than Stereotypes?

Content Strategy, SEO BLOG, Understanding Your Audience /

We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And don’t forget the millennials – young

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