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The global pandemic known as COVID-19 is affecting almost every part of life all over the world. As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding cash and preparing for the worst. But the reality is that businesses can thrive in downtimes. There will be business winners and
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Usefulness Content Freshness The best way to change someone’s mind is to stop persuading them and remove the barriers that have stopped them so far. The Catalyst outlines the 5 most common barriers that keep people stuck and how to overcome them. The Catalyst I was hooked as soon as I heard Jonah Berger had
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Like everyone else, I am watching the Coronavirus. It has become a world-wide threat and governments are scrambling for a response. The Chinese Center for Disease Control and Prevention released a summary of its cases this week. Some of the jarring fatality rate numbers summarized in a JAMA Network article include: 2.3% Overall 14.8% age
Often, businesses want to stop and start SEO. Some feel that taking a break won’t cause any issues. But when a client suggests taking a break, you can explain the details of what will happen. If you stop posting content correctly When you stop publishing content, the following things happen: You stop targeting new terms
Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger
Do you know which of your online channels has the biggest influence on your sales? You might be thinking, “Of course I know that.” Well, I have to tell you an inconvenient truth: You are most likely not measuring correctly which channels contribute the most to your conversions. That’s why we have to talk about
