Strategies

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8 Email Optimization Strategies Used by Well-Known Businesses

With so many digital channels available to marketers today, businesses have a variety of platforms through which they can reach prospects. Search engine marketing and social media networks are valuable tools, but email marketing remains the most effective way to generate leads and revenue. In fact, more than 70% of consumers prefer email communication as …

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How a digital publisher monetized 8X more in one month with WordPress scaling strategies

How a digital publisher monetized 8X more in one month with WordPress scaling strategies

30-second summary: The project in a nutshell: A magazine-type website, monetizing programmatic ads. Agency work scope: Build the platform from scratch, utilizing WordPress multisite functionality and RTK.io infrastructure plus numerous ad operation tools, migrate it to new hosting, and secure project scale. Time frame: One month.  Success indicators: Stability to scale to 8+ million user …

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How to adapt SEO strategies for the zero-click search landscape

How to adapt SEO strategies for the zero-click search landscape

30-second summary: Whether through featured snippets and knowledge graphs, or carousels of movie times and podcast episodes, Google’s SERPs have increasingly become a one-stop-shop for users’ needs. As previously reported, these zero-click searches account for just shy of 55% of all Google search results, outdoing organic results altogether.  Zero-click search is not as much of a …

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Adjusting Digital Marketing Strategies in an Uncertain Marketplace

Adjusting Digital Marketing Strategies in an Uncertain Marketplace

Kelcie Rivera – April 15, 2020 In recent weeks, many businesses have had to adapt their marketing strategies to meet the changes in consumer behavior and digital consumption. If you are considering the next step for your business’ marketing, consider these 4 categories of advertisers and tips to help you adjust your strategy: #1 Challenged: …

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How to Establish and Polish Mobile Marketing Strategies in 2020 ProiDeators

How to Establish and Polish Mobile Marketing Strategies in 2020? | ProiDeators

Sharing is caring! Mobile marketing has gain lots of hype among consumers these days. As technology is evolving people are taking initiative towards the mobile advertising platforms. As the entire globe is facing Covid-19 pandemic crises, it has brought the world to its feet and people are advised to stay at home to be safe.  …

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stat showing time spent online and how it affects mobile advertising strategies

Effective mobile advertising strategies for 2020 – Search Engine Watch

30-second summary: With the entire global COVID-19 pandemic that has brought the world to its feet and forced everyone inside their homes, mobile marketing is going to take a very different turn. As per earlier estimates, mobile advertising was going to make up for a whopping 75% of all digital ad spending by 2022. Considering the new …

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COVID-19 has altered paid search: How marketers can adjust strategies

COVID-19 has altered paid search: How marketers can adjust strategies

30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing.  Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance.  A pandemic is not the time …

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Adapt Your Shelf Strategies During Disruptive Times with Retail Data

Adapt Your Shelf Strategies During Disruptive Times with Retail Data

As retailer and consumer needs evolve, CPG manufacturers need to constantly evaluate and adjust their assortment, space, pricing and promotion strategies to reflect market changes. Our new article, Adapting Your Shelf Strategies During Disruptive Times, uses survey data, customer success stories and data-driven approaches to identify five ways you can move your organization forward. Download …

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Digital Strategies that Enhance the Remote Patient Experience

Digital Strategies that Enhance the Remote Patient Experience

These days, providing remote healthcare is crucial to the safety of patients and health professionals alike. Even before COVID-19, technology had started to change the way patients were able to schedule appointments, order refills and engage with doctors. Today, many healthcare services have fast-tracked their adoption of technologies that enable them to provide remote patient …

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