Strategies

4 Quick Strategies to Make Your Facebook Custom Audiences More Effective

Facebook, SEO BLOG /

It is its ability to enable advertisers to create such specific, segmented, well-defined audiences that makes Facebook advertising so successful. By being able to more finely target based on demographics, interests, and behavior, Facebook Custom Audiences ensures you are getting the right message to the right user. In short, Facebook Custom Audiences is the crown […]

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5 Marketing Strategies We Learned from Super Bowl Ads

Content marketing, Digital Marketing, SEO BLOG /

Over 112 million people tuned in the 52nd edition of the Super Bowl last weekend, making it tenth-most watched program in U.S. television history.(CNN) Move over, Seinfeld. Not only is it the most anticipated televised event in the US, it is one of the biggest marketing and advertising opportunity for brands. According to Marketing Week:

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Testing New Bidding Strategies Through AdWords Experiments

AdWords, drafts and experiments, Experiments & Testing, Google AdWords, How To, SEO BLOG /

February 12, 2018 If you are feeling the surge toward automated bidding but are unsure of where to begin, you are in good company. Whether it’s a client’s uncertainty or your own, handing over the reins of power is unsettling. However, don’t let feelings of doubt hold you back. AdWords experiments provide an opportunity to

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Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies

machine learning, Man vs Machine, SEO BLOG, social, Uncategorized, Webinars /

February 6, 2018 The PPC Hero Summit is only weeks away and boy do we have an awesome agenda for you! Today, we’ll talk more about the first two sessions of the event. Machine Learning in Today’s Paid World (11am-11:30am) We kick off the event with President of Hanapin Marketing, Jeff Allen, and AdAlysis Founder,

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6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

A-Post to Marketing Land, Channel: SEM, Google: AdWords, Google: AdWords: Enhanced Campaigns, How To: PPC, Paid Search Column, SEO BLOG /

If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear manufacturers.

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Simple strategies marketers should use to analyze the strength and ROI of their funnel

Conversion optimisation strategy, SEO BLOG /

See better results and bigger wins using a test-driven B2B marketing strategy Gambling on hunches when deciding which tactics and channels will help you achieve your goals is a flimsy strategy that could land you on the wrong path. The same mistakes are made far too often. Marketers try a channel once, get a disappointing

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10x Link Building Strategies To Increase Your Search Rankings In 2018

How To, Interview, Link Building, SEO, SEO BLOG, Tips /

The SEO world changes fast. Every week, Google releases new changes into its search algorithm. For this reason, the link building strategies that work today stop working as time goes by. In 2017 alone Google made at least 4 major updates to the algorithm along with many many many more small adjustments To adapt to

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