Strategies

How to Increase Sales Conversions with Retargeting Strategies

General, SEO BLOG /

Everyone wants more sales. Regardless of your industry or current situation of your company, increased conversions will help your business grow and prosper. But wanting higher sales conversions and actually getting them are two different things. Sure, your advertising team probably has various content marketing strategies in place. It’s important you have a proper grasp of […]

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21 Effective Customer Retention Strategies to Reduce Churn

Engagement, SEO BLOG /

Sometimes brands get so laser-focused on acquiring new customers that they overlook the value of the ones they already have. Here’s the deal, though: customer retention is significantly less expensive and ultimately easier than bringing new people into your funnel. Think about it. Once someone’s going through the motions to make a purchase, you’ve already

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4 Strategies to Keep Cash Flowing in Your Small Business

Accounting & Budgeting, business finance, cloud accounting software, finance tips, Financing & Credit, Outsourcing, SEO BLOG, small business finance /

By Lilach Bullock Being a small business owner presents its own unique set of challenges, and one of the main ones is not having the budget to do all you need to do. A successful business needs constant investing to keep it growing—more marketing spends, product or service improvement, getting more people to join the

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What MoonPie’s Social Strategies Can Teach Brands About Engaging With Fans

SEO BLOG /

At a little over 100-years-old, the Chattanooga-based MoonPie is a legacy brand in the grocery store snack aisle. Baby boomers and other older generations remember the company fondly for combining graham crackers, marshmallows, and chocolate-flavored coating together as the perfect treat. Millennials and Gen Z, on the other hand, know it for having one of

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Essential Marketing Strategies for Small Business Owners

Marketing Strategy, Podcast, SEO BLOG, Strategy First /

Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When I talk about marketing strategy, the first thing I talk about is what it is not, before

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Adwords Smart Bidding & Automated Bidding Strategies

Mastering PPC, PPC, SEO BLOG /

With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working

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5 content distribution strategies for 2018

All Things SEO Column, Channel: SEO, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing /

I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, content is important. Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write x number of blog posts

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