STRATEGY

7 content assets that are integral to your content marketing strategy

Content Curation, Content marketing, Content Marketing Strategy, content ROI /

All successful content strategies result from the right content assets that drive engagement, enhance reputation, and increase the visibility of a business The purpose of content marketing is to use content as leverage to attract visitors to your site or digital assets, engage them, turn them into paying customers and retain them. Seems like a […]

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Vietnam SEO Company Introduces New Digital Marketing Strategy – Press Release

SEO BLOG /

Vietnam – A company that specializes in SEO training and traffic conversion has recently been established in Vietnam. Named the FOOGLESEO, the company aims to increase leads and traffic to a website through a simple yet effective digital marketing strategy. “Our marketing team has grown to nearly 300% of potential customers after applying the strategies

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How to make your PR strategy more data-driven in 2019

Digital Marketing Skills, Online PR strategy /

Digital PR techniques that will increase your organic rankings and ROI The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content as their top marketing priority. With so much riding on the reputation of a brand, the value of content marketing, earned media, link

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A Change in Strategy, Technique and Mindset

Link Building Industry Insights, Link Development /

This is the time of the year where many SEO professionals are fond of looking for the new and best link building strategies and techniques. While being observant and continuously learning from folks in the link building scene through their webinars, posts, and tweets, I realize there’s nothing new link building techniques to watch out

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Creating A Robust YouTube Advertising Strategy for 2019

Advanced PPC Strategies, Advanced PPC Strategy, PPC Strategy, Video Ads, video advertising, YouTube, YouTube Advertising, Youtube PPC, Youtube True-View Ads /

Looking for a new PPC strategy? This blog, plus the momentum of the New Year, can help you launch your first YouTube video ad campaign. If you are already a YouTube marketing pro and clicked on this article to enhance your current strategy, I recommend reading through the Campaign Specifics and Audience Targeting sections. This

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Building an Ecommerce Business, Part 9: YouTube Strategy

Management & Finance /

Producing quality videos is immensely difficult. It requires a clear vision from idea to finished product. Many ecommerce businesses spend large amounts of money generating video content that few consumers watch. But with the right mindset and strategy, viewers will engage with your videos. YouTube could become a successful channel for your business. I am

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Brick by Brick: Building a Google Ads Strategy for Construction Clients

SEO BLOG / / 1 Comment

Lorraine Cline is no stranger to hard work. Lorraine is the proud founder of Cline Design, LLC, a 30-year old advertising, marketing, and creative agency which specializes in website design, content creation, SEO, paid search, and social media services. The New Hampshire-based agency delivers strategic marketing plans to midsized commercial construction companies. Lorraine has a

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