STRATEGY

Build more emotionally engaging experiences with a personalized data strategy

Channel: Content Marketing, Content Marketing Column, Uncategorized /

Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and deliver on these shifting expectations. Just because marketers know where their audience has been online, doesn’t mean they understand what consumers […]

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Contractor Advertising Strategy – How To Grow With Online Marketing And Contractor SEO

SEO BLOG /

(MENAFN – GetNews) How To Use The Internet To Gain More Customers For Your Contracting Business Portland, OR – Contractors, no matter their niche, bottom line depends on a steady flow of new, and returning clients. With the leaps, and bounds the internet has made the past decade most people now turn to their

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Seven simple strategies to improve your on-site SEO | Articles | Strategy

SEO BLOG /

Effectively improving your on-site SEO represents one of the highest-ROI activities you can perform for your business. Driving thousands of visitors to your site each month on autopilot is a great way to build up a passive income stream. All business owners dream of this, but many of them fail to implement the correct strategies

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Email Marketing Trends to Boost Your Emailing Strategy in 2019

collaboration, data protection, Email Marketing, email trends, interactivity, News, personalization, segmentation, Storytelling /

Yes… It is that time of the year again. ‘Email Marketing Trends’ is back, and we’ve got a brand new 2019 edition ready for you. Somehow, you survived 2018; although probably around May a part of you thought you wouldn’t make it to the summer… let alone, 2019! But you emerged from the GDPR saga

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Why A 2018 Recap is Perfect For Your Content Marketing Strategy

Content marketing /

rawpixel / Pixabay We have exactly two weeks left before kicking 2018 out the door, but that doesn’t mean your content marketing strategy for them deserves any less attention than the other 50 that came before. That said, this is also the time of year where everyone is distracted with holidays, parties, decorating, baking, wrapping

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Without marketing strategy, the LUMAscape is one hand clapping

Channel: Martech: Management, Marketing Strategies Column /

It’s difficult not to be awed by the LUMAscape, both in its growth rate and in the level of innovation that it represents. Consider this: in 2011, there were only 150 unique companies on the LUMAscape, in 2018 there are 7,000. And it’s not merely a matter of vendors throwing their hats into the ring

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3 ways to optimize your visual strategy with Instagram and Pinterest

Product Updates /

If a strong visual strategy is key to your business, it’s likely that you’ve spent countless hours – or dollars – designing perfect image after perfect image. It’s no secret that creating high-quality content is time-consuming and costly, which means that the pressure is constantly on to maximize engagement, optimize distribution and deliver ROI with

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