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Google’s medical AI was super accurate in a lab. Real life was a different story.

Google’s medical AI was super accurate in a lab. Real life was a different story.

Sounds impressive. But an accuracy assessment from a lab goes only so far. It says nothing of how the AI will perform in the chaos of a real-world environment, and this is what the Google Health team wanted to find out. Over several months they observed nurses conducting eye scans and interviewed them about their …

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People Are Upset About the Super Bowl Halftime Show – Really?

With the Super Bowl weekend just gone, it seems more people are talking about the halftime show with Shakira and JLo than the actual winners of the game. And, to be honest, it’s kind of ridiculous. Across multiple social media channels, posts were shared – and continue to be – from people appalled by the …

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Dr. Behice Ece Ilhan

Think strategically about Super Bowl commercials

Behice is the Senior Trend Strategist at Mintel. Behice provides futuristic perspectives and opinions on trends and their impact on the brand landscape, which she utilizes to strengthen engagement with CPG and agency clients on storytelling and positioning strategies. February 03rd, 2020February 03rd, 2020 You have probably read a lot of Super Bowl ad reviews …

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Super Bowl LIV spotlight: Brands connect with consumers

Super Bowl LIV spotlight: Brands connect with consumers

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. February 03rd, 2020February 03rd, 2020 Unlike last year’s Super Bowl snoozefest, this year’s competition brought the heat, with action-packed excitement that lasted all four quarters. That’s likely to …

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