supports

Bing Ads now supports language targeting at the campaign level

SEO BLOG /

Bing Ads announced Wednesday that advertisers now can target multiple languages at the campaign level. For global advertisers that don’t break out language targeting in separate campaigns, this will be helpful update. What changed? Previously, Bing Ads only supported language targeting at the ad group level. That meant settings had to be carried through to […]

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How personalization supports customer lifecycle marketing

Web personalisation /

Personalization offers great opportunities for retailers to improve relevance across the customer journey Successful e-commerce marketing today requires consideration of the full customer path-to-purchase, shown below across the Smart Insights RACE planning framework. The infographic shows the vast number of omnichannel touchpoints across paid, owned, and earned media, both online and offline. Although some visitors

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International Women’s Day: 5 Stories That Show Mailjet Really Supports Its Ladies – Email Marketing – SMTP services

International Women's Day, Mailjet, News, SEO BLOG /

It’s International Women’s Day and, all around the world, people are celebrating women, discussing equal rights and telling inspiring stories about the meaningful and strong women in their lives. At Mailjet, we believe we are responsible for creating positive change, and when it comes to women’s rights and opportunities, it can’t be a one-day-only initiative.

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Quora’s ad pixel now supports multi-event conversion tracking

A-Post to Search Engine Land, Channel: Martech: Social, quora, SEO BLOG, Social media marketing, Social Media Marketing: Advertising /

Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize against

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HeroPress Supports Heroes – And Now You Can Support HeroPress!

HeroPress, SEO BLOG, Special /

Home / Special / HeroPress Supports Heroes – And Now You Can Support HeroPress! By Brin Wilson October 30, 2017 As many of our readers will already be aware, HeroPress is a site dedicated to sharing any and all WordPress-related stories from people in the community – with a special interest in stories from disadvantaged

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GroupBy Supports Accelerated Growth With New U.S. Head Office and Increased Presence in Toronto

search engine optimization cost, SEO BLOG /

TORONTO–(BUSINESS WIRE)–GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions and one of Canada’s fastest-growing technology companies, today announced it has opened its new U.S. head office in Austin, Texas and has nearly doubled the company’s global headquarter’s square footage in Toronto to support the company’s rapid growth and to leverage both cities’ diverse, high-tech

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AdWords Editor update supports Shopping Showcase Ads

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG /

AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase

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