They’re making a list, and they’re checking it twice. Festive folk worldwide are deep into their holiday shopping. But which retailers are carrying the lowest prices on the season’s hottest gifts? That’s where Field Agent comes in. We regularly help companies collect pricing information in stores across the country. Let’s see what stores are charging […]
Price Checking Gifts at Walmart, Target & Best Buy Read More »
As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging.
How to Craft Brand Messaging Your Target Audience Will Love Read More »
“The money is in the list.” How many times have you heard that thrown around? More than a few times, I’m sure. Yes, it’s true. There’s potential for high ROI from your email list. But the deeper truth to that statement is there’s usually more money in a list that’s properly segmented according to interest
Tip Of The Week: Target Customers Based on Their Behaviors & Interests With Tags Read More »
Keyword research sounds easy, but it is not. We all know the SEMrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals. In last week’s #SEMrushchat, our
How to Target the Right Keywords Read More »
Diana Smith is the Associate Director for Mintel’s US Retail and Apparel Reports. Diana writes reports and explores trends in the retail and apparel categories. November 22nd, 2019November 22nd, 2019 This week, Target announced Q3 earnings that far exceeded expectations, following similar news from Walmart last week. Here, Mintel Associate Director of Retail & Apparel
Target, Walmart are giving customers more of what they Read More »
Charlie Scholz – January 17, 2019 Campaign device targeting and bid adjustments are nothing new to the Google Ads platform. However, there is a new placement that is now given the same targeting treatment as Desktop, Mobile and Tablet… TV Screens. This is no surprise due to the rising use of smart TVs and streaming
New Google Ads Device Target Read More »
A target persona should be personal – the clue is in the name. The more detailed your persona, the clearer the picture of who the target audience is. With this in place, marketers are better equipped with the insights needed to build an experience that consistently and efficiently speaks to them as individuals – with
How to Define a Target Persona Read More »
Want an online presence that matters? As the graveyard of fallen start-ups can attest to, having a fancy website and a sleek logo isn’t worth much unless people actually start engaging with them. Even on the fast changing web, there are ironclad strategies for marketing that can adapt to any platform. The best way to
Learn how to target your ideal web audience by mastering Google SEO / Boing Boing Read More »
If you’re hesitant to focus on a target market, listen to this interview with Jennifer Neal, Owner of K9 Design Co. – I bet it will change your mind. In a nutshell: in 2008, K9 was a busy family-owned design business that was almost completely referral-based. They need more control over the flow of work,
Scared of embracing a target market? Read More »
Mar 7, 2012 Amy Graver’s design firm, Elements, positions themselves as a “virtual marketing department.” It’s a strong positioning for them—but the only challenge is, with such a potentially broad audience (Who doesn’t need a virtual marketing department?), where do you go to find those prospects? How do you efficiently locate those people? When it
What if you don’t want to choose a target market? Read More »
