threaten

Is personalization working? Budgets are increasing, but martech challenges threaten future investments

In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed to have the “organizational structure” needed to execute personalized multi-channel marketing plans. It would appear marketers are prepared to deliver on consumer expectations. There …

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New Google Checking Accounts Threaten to Shake Up Banking Industry

Subscribe to The Financial Brand via email for FREE! There are more analysts and pundits talking about the Google plan to offer “smart checking accounts” in partnership with financial institutions than there are facts about the deal. “The amount of attention this is getting is out of proportion to the details,” says industry blogger Ron …

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What is a Lateral Fishing Attack and How Can It Threaten Your Business?

Most business owners know what a phishing attack is. And this awareness has lowered the success rate of many phishing attacks. But hackers being hackers they have adapted and evolved with a new and growing type of account takeover attack. It is called lateral phishing. What is Lateral Phishing? Regular phishing attacks generally send an …

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Algorithms Threaten Freedom Of Speech :: The Pavlovic Today

Search algorithms can change people’s minds without their informed consent and the press must do more to combat this, Jonathan Compo argues. That our social media diets create microbiomes in which our opinions are never challenged is widely accepted. It is assumed by many, however, that we have some agency in creating these echo chambers. This …

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‘Nobody Wants To See a Government Speech Police’: Senate Republicans Threaten To Regulate Facebook and Twitter

SIPA/NewscomFacebook and Twitter were in the spotlight again on Wednesday. The Senate Judiciary Committee grilled the companies’ top execs over a perceived anti-conservative bias, with some Republicans renewing calls for government regulation of social media platforms. Sen. Ted Cruz (R–Texas) opened the hearing, saying that “nobody—or at least nobody in their right mind—wants to see …

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