We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move forward? You can […]
Maximize Return During Tough Times Through Testing Read More »
Content marketing in times of disruption Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
30-second summary: Review your channel mix to find new sources of traffic. Update your website messaging to show and understanding of the evolving situation. Monitor user intent to understand how your market is shifting and how you need to react. Focus on CRO, traffic is more valuable than ever, so make sure it converts. Keep
Top five B2B digital marketing tips during COVID-19 times Read More »
30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that
Digital marketing during COVID-19 times: Data-driven insights Read More »
Serina Fignole – April 7, 2020 During a major unpredicted event, a company’s marketing sits center stage. Your marketing messaging in every ad campaign and channel sets the tone for how customers perceive your brand now and in the future. Taking the right actions and finding the right message can be challenging. To help Marketers
Adapting Your Content Marketing During Troubled Times: MoreVisibility Read More »
Let’s face our tough new reality: Demand pipelines are soft, at best. It’s not easy to drive demand during this work-from-home era. Proven lead generators, like industry events and direct marketing, have been canceled or are now irrelevant, unable to provide the leads you need. But, there’s a silver lining: People are spending up to
Three Effective Ways to Address a Soft Marketing Pipeline in Challenging Times Read More »
Kelcie Rivera – May 5, 2020 The inability to predict what future impacts this pandemic will have, has many businesses bracing for major change. The potential for difficult times to linger within the coming months has also been speculated. During the last major period of uncertainty and difficulty in 2008, pulling back on marketing costs
How Advertising in Difficult Times Can Help Your Brand Read More »
As retailer and consumer needs evolve, CPG manufacturers need to constantly evaluate and adjust their assortment, space, pricing and promotion strategies to reflect market changes. Our new article, Adapting Your Shelf Strategies During Disruptive Times, uses survey data, customer success stories and data-driven approaches to identify five ways you can move your organization forward. Download
Adapt Your Shelf Strategies During Disruptive Times with Retail Data Read More »
In the past few days, millions of users have been reading, receiving, and sending messages about the pandemic that is affecting the world. Several companies are closing, but most businesses are looking for options to keep working. This was expected, but even so, the new Coronavirus will generate some financial instability, which will be more
One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation, how those topics evolve: what’s happened since their session that would be relevant to current times and changed since they stepped off
