traditional

Why Contradicting Behavioral and Traditional KPIs Can Be Good for Research

Why Contradicting Behavioral and Traditional KPIs Can Be Good for Research

Wednesday 27 November 2019, 7:00 am Editor’s Note: It is one to say theoretically that having multiple types of information at one’s disposal can lead to improved decision-making, it is another thing sometimes to actually have to live with the consequences. You may find that different types of information may lead to the same conclusions, …

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Don’t abandon traditional in-home advertising channels, they still work

Did you know ESPN the Magazine ceased publication recently? No? Well, you’re not alone. A Washington Post article about the magazine’s impending demise elicited just 15 comments. (A recent WaPo story on Brexit, by contrast, generated almost 1,500 comments.) And one of those 15 comments was “(Yawn) … Nobody cares!!!” It’s hardly breaking news that …

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Digital Marketing vs. Traditional Marketing [Infographic]

geralt / Pixabay A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line. Bigger companies spend well into the thousands, some even millions, to reach their target audience in order to convert them into paying customers. However, most small to mid-sized businesses …

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