Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that it believes solves the problem for a demand-side platform (DSP). What’s new. Instead of charging a percentage of media spend as other DSPs do — typically 10 to 15 percent — Adelphic will now charge an all-you-can-eat […]
A new report has shown that Facebook's political ad transparency efforts can be thwarted by simply posing as another organization. Source link
Report Finds Facebook's Political Ad Transparency Efforts Can be Easily Manipulated Read More »
Facebook has launched a new, weekly political ads archive report which will provide more transparency around the ads run on the platform. Source link
Facebook Launches New Ad Archive Report to Improve Political Ad Transparency Read More »
Facebook is rolling out some new updates to its Branded Content tags in order to improve transparency on brand/creator collaborations. Source link
Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency Read More »
Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision. This has been particularly true for e-commerce businesses that often rely on user
Why Your Ecommerce Strategy Needs Facebook’s Ad Transparency Tools, Now Read More »
Facebook is updating the language for its Branded Content tag — putting more transparency around brand-influencer relationships — and rolling out the Brand Collabs Manager tool in more countries. The company says it’s also testing new ways for brand Pages to tag other Pages belonging to influencers, and looks to roll out new tagging features
Facebook aims to give more transparency around brand-influencer relationships Read More »
Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision. This has been particularly true for ecommerce businesses that often rely on user
Using Facebook’s Ad Transparency Tools for Ecommerce Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Instagram’s AR camera effects, MarTech East 2018, Data Transparency Label Read More »
Last May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients label” for sellers of audience segment data sets. The idea was to provide answers about how offered data was sourced, its age, to what extent it had been modeled or manipulated, and
Ad groups unveil a new Data Transparency Label Read More »
The 2008 UK consumer protection law states that editorial content that has been created for the purpose of promoting a product should be clearly labelled and identifiable to consumers as such. In recent times, however, a number of social media influencers have been found to have flouted these rules, leading the Advertising Standards Authority (ASA)
Transparency in influencer marketing: Where are we now? Read More »
