trick

So, I got tricked into doing Yoga. How? A simple persuasion trick that can be used to create persuasive sales messages.

So, I went to Asheville, North Carolina to speak at an event. As I walked out of the airport, my Uber driver told me “12 Bones” is the best BBQ in Asheville. And it’s only open for lunch. “TAKE ME THERE!” It was me. And my video guy. We had all our luggage. But we […]

So, I got tricked into doing Yoga. How? A simple persuasion trick that can be used to create persuasive sales messages. Read More »

Use This Psychology Trick To Reboot Your Year, While You Still Have Time

The summer is over. School is back in session. Business is picking up again. If you feel a renewed sense of motivation right now, you’re not alone. There’s mounting evidence that “September is the new January” when it comes to setting goals. In fact, studies find that enrollment in weight loss programs rises in the

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Solar eclipse stories have become the latest SEO trick for publishers

Publishers thirsty for SEO traffic are using the eclipse to get clicks. Just like the timeworn “what time does the Super Bowl start” trick, publishers are repurposing short service-y content around the eclipse with the intention of getting a traffic windfall by loading the articles with popular keywords. As seen in the below chart, searches for

Solar eclipse stories have become the latest SEO trick for publishers Read More »

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