How Major Brands Won with Trust-Centered Marketing

Every successful relationship requires a healthy foundation of trust, and the relationship between brands and buyers is no different. Without trust, there is no brand loyalty—and without loyalty, it’s pretty difficult to earn repeat purchases, customer referrals, and ultimately grow your market share. With consumer trust in U.S. brands currently at 54 percent, according to …

How Major Brands Won with Trust-Centered Marketing Read More »