Casper and Tuft & Needle Launched the Online Mattress Industry. Parachute Wants to Win on Luxury

With the Caspers and Tuft & Needles of the world–not to mention more than 220 other online-focused brands–it’s getting increasingly tough to stand out in the mattress-selling business.   Parachute–a Los Angeles-based direct-to-consumer startup that makes bedding, towels, and other home essentials–is betting its brand has what it takes. On January 17, Parachute is debuting …

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