A lot has happened in the past ten years… Britney Spears went from shaving her head to living her best life and going on tour again in 2018. Apple introduced the word “app” in 2007, launching the App store in 2008; today the average U.S. consumer spends 5 hours using mobile apps per day! But […]
WordStream Turns 10! Let’s Take a Trip Down Memory Lane… Read More »
Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the days of “Mad Men” is the current importance of users who create and share content about your brand. A user passing around imagery showing a product being used, particularly if it comes with that user’s implied endorsement of
Vivoom turns user-generated content into user-created ads Read More »
Among the ways that Google is trying to make interactions with the Assistant more natural is enabling follow-up questions and interactions without injecting “Hey Google” each time. At Google’s developer conference in May, the company announced a new feature called “Continued Conversation.” Continued Conversation, which is launching today in the US, allows users to have
Google turns on ‘Continued Conversation’ in the Google Assistant Read More »
Pexels By the time a rising business leader reaches the CEO level, he or she will likely have had plenty of mentors, supporters and advisers along the way. But even at the loftiest heights in business, executives can still benefit from having a coach. In a story for Inc.com, Amy Vetter likens it to sports:
Executive Coaching Can Help CEOs Navigate the Twists and Turns of Business Read More »
While Facebook took over from MySpace as the leading social platform many years back, LinkedIn has actually been around for longer than both. The professional social network was founded in early 2003, which means that this year, LinkedIn turns 15 – remarkable longevity in the social tech space. LinkedIn has since grown to more than
LinkedIn Turns 15 [Infographic] | Social Media Today Read More »
One of the most amazing things about the Account-Based Marketing (ABM) revolution is that it’s really, finally, bringing sales and marketing teams together. That’s because ABM focuses both teams on exactly the same objective: improved sales results from a defined set of accounts. And while ABM can benefit from many of the tools in your total
6 ways ABM turns classical lead scoring on its head Read More »
When Mars Wrigley Confectionery was going to market earlier this year with six new flavors of Goodnessknows snack bars, it wanted to not only build brand awareness through social media but also use the channel to drive purchases. The result was a campaign that targeted health-minded consumers on Twitter, serving them ads and coupons in
How Mars Wrigley Turns Social Sentiment Into Real-time Opportunities for Goodnessknows Read More »
The Microsoft Pix camera app for your iPhone now has a business-friendly feature. The app lets you scan the business card of a contact you’ve just met. It takes the information on that business card and then updates your Contact data for that person. The app also scours LinkedIn to find the new business contact’s
Microsoft iOS Camera App Turns Business Cards into Contacts – Small Business Trends Read More »
Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mantras you’ve heard being chanted again and again throughout every corner of the industry until you simply can’t help but accept it as truth. It really is
Build an Editorial Content Plan That Turns Strategy Into Success Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Forrester report on GDPR readiness, Facebook turns to USPS & more Read More »
