Since its inception, Snapchat has been changing the game for social engagement. If you can remember so far back as 2012, everyone was skeptical that Snapchat would ever monetize well. They didn’t see how the platform could leverage advertising the way Facebook was. Since then, they have surprised people time after time, launching new, unique, […]
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Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is
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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); First impressions count. And when it comes to your website, your URLs are often the first thing Google and customers will see. They are also the building blocks of an effective site hierarchy, passing equity through your domain
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NOW UPDATED! This post was expanded for 2017 with new tactics for writing high converting drip campaigns. Email newsletters are ideal ways to keep your subscribers in the loop of your company’s newest developments. But there’s one with major drawback… New subscribers only see the latest email announcements and never the older emails you’ve sent out. This
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Usefulness Content Freshness If you have ever found yourself wondering, “Just what is a marketing platform, again?”, Wendy Keller’s “Ultimate Guide to Platform Building” will break it down. “Ultimate Guide to Platform Building breaks down the tools of the trade (the same ones the pros) and
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We got you started with the idea of building your own blog (versus hiring an agency to do it) in “Chapter 3” from the previous article, but our primary focus was on building a blog that makes you money. True, that could almost be the final chapter, but we thought with all of the talk
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Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google, 29% of smartphone users will immediately switch to another
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When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market
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In 2016, Instagram started taking on rival Snapchat with Instagram Stories. The feature has since taken off and is now growing in ways that clearly mark its territory. What started out as a knock-off is now maturing into a channel of its own. You may already be using Instagram Stories to promote sales or build
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