A new study from Pew Research has highlighted some important marketing considerations in regards to how different audiences are accessing the web. Source link
While Snapchat is known as the key place to reach younger users, as the home of tech-savvy Millennials, Snap Inc. itself rarely provides any detailed figures on exactly how many people are using each of its elements, on who, exactly, you’ll be able to reach by marketing through the app. Of course, there are overall
New Data Provides Insights into Snapchat’s Performance, Underlines Areas of Concern Read More »
Sprout Social has released it’s latest social media research report, this time looking at the impact social platforms have had on how we share personal updates – and how such updates are subsequently influencing purchase behavior. First up, In what will come as little surprise, Sprout found that 79% of people now view social media as the
New Report Underlines the Power of User-Generated Content, Rising Influence of Social Read More »
