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Combine location data and external trends to build diverse audience strategies [Video]

Combine location data and external trends to build diverse audience strategies [Video]

Combine location data and external trends to build diverse audience strategies [Video] Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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LinkedIn Adds Engagement Remarketing for Video and Lead Ads

LinkedIn Adds Engagement Remarketing for Video and Lead Ads

LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead Gen Forms. It will be rolling out into accounts over the next month. Why Engagement Retargeting Was Needed for LinkedIn One of the harder parts

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Fewer Deals, More Video: How COVID-19 Is Impacting Sales Professionals

Fewer Deals, More Video: How COVID-19 Is Impacting Sales Professionals

Most salespeople say they’re facing fewer deals and more missed quotas because of COVID-19, and a majority also say the pandemic has driven them to shift to virtual selling, according to recent research from LinkedIn. The report was based on data from two surveys, one conducted in April 2020 among 511 North American sales professionals,

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