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A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing

After more than 208 years in business, Wiley has moved its brand into the digital age while continuing to focus on educational resources, professional development and scholarly research. “There is a global demand for knowledge and learning,” says Wiley CMO Clay Stobaugh, “[There are] gaps in higher education, a skills deficit in industries and the

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Google Analytics View Filters: What to Do With Them

If you’re collecting website data in Google Analytics, you should know a few things about how data is organized within the interface. First off, there are three stages of the Google Analytics hierarchy: Account – Contains all of your data for all websites Property – Each property has a unique tracking ID (UA-########) View –

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World View Pioneering Ballooning Technology to Access Space

World View is pioneering new ballooning technologies to access space at less cost and more safely than rocket systems. The goal, according to  World View CEO Jane Poynter, is to eventually take people into space. The company is already taking payloads via The Stratollite to near space and uniquely holding over an area of interest

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McHenry Chamber View: New tiered membership levels offer more benefits

Last fall, the McHenry Area Chamber of Commerce sent out a member survey to determine our most urgent investor needs. Through their responses, and after much discussion by the McHenry Area Chamber of Commerce Board of Directors, we have determined new and exciting ways to maximize membership for all involved. We heard the need for

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Marketing With a View: How a Sedona Resort Increased Revenue 21%

Ever daydream about abandoning your current responsibilities and running off to a scenic location to start something new? Maybe you’ve thought about moving away and opening up a resort on a Greek island, like I did after watching Mamma Mia for the first time. Because if you’re living in paradise, surely everything will come easily

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