VoC

VoC Solutions Deliver More Horsepower Than What CRM Can Do

VoC Solutions Deliver More Horsepower Than What CRM Can Do

Lately, we’ve received many questions about whether customer relationship management (CRM) vendors, specifically Salesforce, can do the same things that customer feedback management (CFM) platforms and voice-of-the-customer (VoC) specialists can do. The short answer is no. They can, however, complete some of the actions. When Salesforce acquired Tableau back in June, the acquisition wasn’t a

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