Wary

Facebook’s Looking to Air Exclusive News Content on Watch – Though Publishers May be Wary

While momentum seems to have slowed a little with Facebook’s video-focused ‘Watch’ platform, The Social Network has been working behind the scenes, readying for their next big content push. Last week, Facebook announced a new deal to air 25 Major League Baseball games on the platform – at a reported cost of up to $35 […]

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4 influencer marketing risks to be wary of

Don’t make these common influencer marketing mistakes or else you risk scandal and negative brand awareness Named one of the hottest marketing trends in 2017, working with influencers can do wonders for a brand. But, if done incorrectly, can also destroy them. Collaborating with an influencer is essentially picking a business partner; choosing the right

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