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Marketing Day: Facebook opens Watch, Unilever says no to paid followers & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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Mary Meeker’s Report 2018: the internet trends to watch out for

All the latest trends are part of Mary Meeker’s Internet Trends report every year and we couldn’t ignore the changes digital in media usage, mobile consumption, voice search and all the innovations that change our lives. Here’s an overview of the stats that caught our attention. Increasing digital media usage There has been a growth

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Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends

I don’t know about some of these. Facebook has released its latest ‘Topics to Watch’ report, which highlights the key subjects gaining momentum, based on mention volume, across The Social Network. The monthly Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts – according to Facebook’s

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Google I/O 2018 – What sessions should SEOs and Webmasters watch live ?

Google I/O 2018 is starting today in California, to an international audience of 7,000+ developers. It will run until Thursday night. It is our annual developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google. However, you don’t have to physically attend the event

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Want to Learn How to Tell a Story? Watch This Perfectly Told Ad Campaign

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  What distinguishes a wonderful storyteller from someone who merely thinks they’re a wonderful storyteller? Is it their timing? Is it the tone of their voice? Is it the words they use? A good story surely has a

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Six Hreflang tag pitfalls to watch out for on e-commerce websites

When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you add into this process the unique challenges of managing an e-commerce website such as seasonal changes of products and stock availability this process can increase in complexity. At this month’s BrightonSEO I’ll be

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